Music Video Analysis


Name of track:     Sunflower
Artist:     Post Malone (feat. Swae Lee)

Features
Observations
Examples

Genre
Characteristics
It is set in the form of a superhero video, involving action and high intensity footage. It is also portrayed in a comic style film including bright colours. The music video alternates between happy, controversial, and depressing scenes.


·         Excessive use of Spiderman references
·         Action/tension
·         Bright and dark colours used in order to set the tone

Relationship between lyrics and visuals?
Whenever the word ‘’Sunflower’’ is sang, something dramatic or significant in the storyline occurs.


·         At 1min 16secs, when ‘’Sunflower’’ is sang, the main character is introduced to a girl

Relationship between music and visuals?
Throughout the whole video, the lyrics are shown in the background. Similarly, the tempo of the video matches what is happening in the scenes from the video.
In the song, when more depressing lyrics and a slower instrumental are played, this corresponds to a sadder part in the music video

Are there any close-ups of the artist and star image motifs?
There are no close-ups of the actual artists, however there are close-ups of the characters in the video.
The first shots are close-ups of the main character e.g. setting, hands, face etc.

Is there reference to the notion of looking?
The characters often look at the camera to help show emotions and also to allow the viewers envisage themselves into the video.
A close-up is shown of one of the characters before he looks at a photo of someone, in which we can clearly see that they are upset.

Are there any intertextual references?
There are references to the original Spiderman storyline.
A scene showing ‘’Peter Parker’’ being bitten by a radioactive spider and then the discovery of his powers.



Name of track:     Vossi Bop
Artist:     Stormzy
   
Features
Observations
Examples
Genre
Characteristics
The video is shown to be recorded in London therefore suggesting a realistic tone to the video.
Footage of London landmarks.
Relationship between lyrics and visuals?
The lyrics correspond to what happens in the video.
‘’Looking in the mirror’’ footage of Stormzy looking into a mirror
Relationship between music and visuals?
The dancers in the background are dancing to the beat of the song. when there are drops in the song, the majority of the time, the video showing footage of something that would sound similar to the low frequency beat.
When the beat dropped, it showed someone hitting a car windshield with a wooden bat.
Are there any close-ups of the artist and star image motifs?
There are close-ups throughout of Stormzy lip syncing the song, this allows listeners to connect with the lyrics.

Is there reference to the notion of looking?
Throughout the entire of the video, Stormzy primarily is looking directly into the camera, this therefore involves the viewer into the music video.
When looking directly at the camera this can give the impression Stormzy is speaking directly at the audience.
Are there any intertextual references?
No.
n/a




Name of track:     Pumped up kicks
Artist:     Foster the people

Features
Observations
Examples
Genre
Characteristics
The video shows a dramatized film of the band’s life
Shows what they do in their spare time, portrayed in a montage form
Relationship between lyrics and visuals?
There is some relation but some things seem more irrelevant
·         Footage showing playing instruments to the beat of the song
·         Filming fishes in a tank
Relationship between music and visuals?
There is a strong relationship
The upbeat instrumental is assisted by visuals which show a positive connotation
Are there any close-ups of the artist and star image motifs?
Multiple close-ups to show emotions
Close ups to show happiness of the band together
Is there reference to the notion of looking?
There is little to no notion of looking
Most of the footage is shown to be unscripted which enhances natural emotions in the video, this gives it a more realistic tone to it
Are there any intertextual references?
No.





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